My brother John died of Leukemia in 1966, at five, just short of his sixth birthday. I was not quite 11. Despite what little time we had together, that event and his memory, have marked me for life. And yet I've never done anything, any fundraiser, to memorialize or remember him . So this ride, and every future 'Ride Cincinnati' I do, and the money I raise (and hopefully the money matched by BSI), will be done in his memory, and for every kid who's ever suffered from Leukemia. This one is for you Johnny.